Web video stats – December 2010

Zencoder has encoded over a million videos since we launched 6 months ago. That means that we have all sorts of interesting statistics about how people are using online video. Here are a few of them.

Source Stats

These numbers represent the source video and audio files sent to Zencoder for encoding, over the month of December. The sample pool is several hundred thousand videos in size.

Video Codecs

H.264 52.3%
MPEG-4 17.8%
WMV 9 7.6%
H.263 6.9%
VP6 3.4%
Motion JPEG 3.1%
WMV 8 2.5%
MPEG-2 2.3%
MPEG-1 0.9%
… 54 other video codecs 3.2%

Audio Codecs

AAC 52.4%
PCM 12.3%
WMA 10.1%
MP3 9.5%
MP2 2.5%
FLAC 2.1%
… 32 other video codecs 4.6%

Resolutions

640px wide 23.4%
320px wide 21.0%
1280px wide 12.6%
480px wide 8.4%
720px wide 7.7%
400px wide 2.6%
352px wide 2.5%
176px wide 2.4%
1440px wide 2.4%
160px wide 2.1%
… 81 other widths 14.9%

Resolutions (grouped)

128px wide or greater 7.1%
320px wide or greater 24.4%
480px wide or greater 14.8%
640px wide or greater 25.2%
720px wide or greater 9.8%
960px wide or greater 2.7%
1280px wide or greater 15.2%
1920px wide or greater 0.9%

Audio Channels

2 channels 55.3%
1 channel 44.5%
6 channels 0.23%
3-5 channels 0.02%

Audio/Video Only

Video only (no audio) 5.7%
Audio only (no video) 9.6%

Encoding Stats

These numbers represent the output video and audio files encoded by Zencoder, over the month of December. The sample pool is several hundred thousand videos in size.

Video Codecs

H.264 73.5%
VP6 15.0%
(audio only) 8.9%
VP8 1.1%
MPEG-4 0.8%
Theora 0.6%
WMV 8 0.03%

Audio Codecs

AAC 79.5%
MP3 12.9%
(video only) 5.8%
Vorbis 1.8%
WMA 0.03%

Resolutions

640px wide 30.3%
480px wide 17.4%
320px wide 16.5%
720px wide 8.7%
176px wide 3.5%
500px wide 3.5%
400px wide 2.8%
560px wide 2.1%
… 112 other widths 15.3%

Resolutions (grouped)

128px wide or greater 7.8%
320px wide or greater 25.2%
480px wide or greater 24.6%
640px wide or greater 30.5%
720px wide or greater 9.2%
960px wide or greater 0.9%
1280px wide or greater 1.7%
1920px wide or greater 0.1%

Audio Channels

2 channels 73.1%
1 channel 26.9%


If this is interesting, let us know and we’ll consider publishing these numbers on a monthly basis.

  • http://cdeutsch.com/contact/ Christopher Deutsch

    Thanks for sharing! Would love to see some bitrate stats.

  • vr000m

    Yes, for many audio/video programmers it is an interesting read

  • http://cdeutsch.com/contact/ Christopher Deutsch

    Thanks for sharing! Would love to see some bitrate stats.

  • Anonymous

    Yes, for many audio/video programmers it is an interesting read

  • Alin Hanghiuc

    Yes, it is interesting.

    Maybe you could publish also what's the difference since the previous year (after the next 6 months), as Tiobe does for programming languages popularity:

    http://www.tiobe.com/index.php

  • Alin Hanghiuc

    Yes, it is interesting.

    Maybe you could publish also what’s the difference since the previous year (after the next 6 months), as Tiobe does for programming languages popularity:

    http://www.tiobe.com/index.php/content/paperinfo/tpci/index.html

  • Hein

    Verry intresting. Like when you publish this every month!

  • Hein

    Verry intresting. Like when you publish this every month!

  • http://www.clipik.com Pablo Lema

    I think this is incredibly useful data. I would love to see it published regularly so you can see what people's preferences have been changing (i.e., I imagine over a few years you'll see a shift to higher bitrates and larger video as bandwidth availability increases). Would also be cool if Zencoder created a “most common encoding parameters” profiles for the web (i.e. “small videos” are encoded using X, “medium videos” encoded with Y, etc. etc.)

  • http://www.clipik.com Pablo Lema

    I think this is incredibly useful data. I would love to see it published regularly so you can see what people’s preferences have been changing (i.e., I imagine over a few years you’ll see a shift to higher bitrates and larger video as bandwidth availability increases). Would also be cool if Zencoder created a “most common encoding parameters” profiles for the web (i.e. “small videos” are encoded using X, “medium videos” encoded with Y, etc. etc.)

  • Hussainfrosh

    Yeah very useful. Another suggestion building on what's below is to send out surveys to customers and publish some of the salient details (i.e. video profile to video settings).

  • Hussainfrosh

    Yeah very useful. Another suggestion building on what’s below is to send out surveys to customers and publish some of the salient details (i.e. video profile to video settings).

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